We create and amplify crypto video content for Kalshi through one of the largest crypto communities on Instagram.
Overview
Kalshi is a CFTC-regulated exchange that commands roughly 89% of the entire US prediction market at a $22 billion valuation — one of the biggest names in trading. But scale in one arena means nothing in another: a brand-new, crypto-focused account opens to an empty room, the same as everyone else's.
So when Kalshi launched @kalshicrypto to win over crypto audiences, they made us their official partner for it. We create the video content and run it through Hano Crypto — one of the largest crypto communities on Instagram, 135,000+ followers and 30M+ views deep — so Kalshi's content doesn't wait for reach. It lands in front of a real crypto audience from the very first post.
The Partnership At A Glance
The Challenge
A brand can be enormous and still be invisible on a new platform. Kalshi's name carries serious weight in trading, but a fresh crypto account has no audience, no algorithmic trust, and no shortcut to the crypto-native viewers it wants to reach.
Building that from scratch takes months. Kalshi wanted reach now.
The Approach
So we didn't start from zero — we started from 135,000. We produce crypto video content for Kalshi in the Hano Crypto style and post it across our channel, putting the brand in front of an audience we have spent years building.
Each video takes a live crypto story and frames it the way our audience already expects: tight, cinematic, and built to be watched to the end.
Cross-posting between Hano Crypto and @kalshicrypto compounds the effect. Our audience drives the initial views and engagement; that signal pushes each video deeper into the algorithm; and the attention flows back toward Kalshi's own account.
Why It Matters
The story here isn't a single viral spike — it's consistency. Across the first seven videos, every one landed in five figures. For a brand-new crypto account, that's reliable reach from the start, and it compounds as the partnership continues and the @kalshicrypto audience grows.
One of the most important names in regulated trading, a $22 billion exchange, chose us to create and run its crypto content. We give Kalshi a dependable way to reach crypto audiences on demand, in a consistent style, through a community we've spent years building. The partnership is ongoing, and the reach grows with it.